From the mind of Disney Legend and experience architect Joe Rohde comes a powerful memoir that explores the art of creativity—where it comes from, how it’s expressed, and how to foster it in the real world.

Disney legend and former Imagineer Joe Rohde delves into the mysteries of creativity in this enriching narrative that follows him from childhood to life after Disney, dissecting the turning points that inspired his own creativity and unravelling what makes for a creative mind.

From building Disney’s Animal Kingdom Theme Park to his work creating a first-of-its kind Jane Goodall museum in Arusha, Tanzania, to designing stages at Coachella, Rohde uses his own life experiences to exemplify his theories on creativity—from how creativity is born to creative expression as part of a team to using creativity as a tool for community building.

From highlighting what it takes to have a flexible and creative mind to sharing how working with others can grow your own ideas into something larger than you ever imagined, Rohde’s lessons provide guidance to connecting your personal creative pursuits with the larger world.

A generous memoir that illuminates the artistry of one of the greatest creative minds in the 21st century, this is a resource for all those in creative pursuits—and lifelong learners looking to make a meaningful impact on the world.